Quora

Recruited to establish and lead the Product Marketing function for Quora’s advertising platform and drive GTM strategy, messaging, and advertiser adoption.

Highlights:

• Scaled ads revenue significantly: Took Quora Ads from approximately $8M in annualized revenue to over $50M+ through refined positioning, product narrative, and market focus.
• Expanded advertiser footprint into India and other key markets, shaping global GTM strategy and supporting in-market execution.
• Repositioned Quora Ads and refined ICP, updating messaging frameworks that strengthened platform differentiation and contributed to high-growth adoption.
• Defined and prioritized target segments and built a top-down sales enablement strategy that increased win rate and accelerated sales velocity across key advertiser accounts.
• Led GTM strategy and launch plans for new ad products and features, including tiering, competitive storytelling, collateral, and launch measurement frameworks.
• Shaped platform narrative externally, representing the business at industry events, webinars, and partner meetings to elevate awareness and credibility with advertisers, agencies, and ecosystem partners.
• Drove integrated campaigns by crafting cohesive campaign themes, strategic messaging, and story arcs that connected product value to advertiser outcomes.
• Partnered with global in-market leaders to inform localized marketing plans, empowering teams to activate consistent brand and product narratives that resonated with diverse audiences.