Hanapin Marketing

Hired to develop and lead paid media strategy and implementation for several strategic enterprise accounts.

• Oversee the strategy of startups to international companies and include e-commerce and lead generation with monthly budgets from $20k to over $2 million.
• Oversee our 11 week media training for all new hires and lead ongoing monthly education sessions for the team.
• Identify and develop the most effective media channels including social media platforms for an integrated omni-channel strategy.
• Manage strategic enterprise client relationships and communication.
• Write for PPC Hero blog, conduct webinars, international speaking engagements.
• Proficient in Microsoft Excel. Used for trend analysis, reporting and data analysis.
• Stay up-to-date with latest digital marketing trends and potential new channels and strategies including updates in social media marketing, attribution modeling and programmatic ads.