Five questions, each pulled from a real distinction, none of them "would you want this?" A diagnostic that asked leading questions about leading questions would be a little absurd.
Built on Bob Moesta and The Re-Wired Group's supply-side / demand-side framework, "the Wall." Not a framework invented for this tool — read their own explanation at therewiredgroup.com.
Question 1 of 5
When you describe your product internally, which is the more common sentence: "it does X," or "people were stuck doing X, and this gets them unstuck"?
"It does X." That's basically the only way we describe it.
We say "it does X," but someone can usually explain the stuck moment too, if you push.
We don't have a consistent internal description at all.
"People were stuck doing X, this gets them unstuck" is literally how we describe it.
Question 2 of 5
Think about your last five pieces of customer research. Were more of them "would you use this?" or "tell me about the last time you actually struggled with, switched away from, or paid for this"?
We haven't run five pieces of customer research recently.
Mostly "would you use this" or "would you want this."
A mix, but the "would you want this" kind still dominates.
Mostly "tell me about the last time..." struggle-based questions.
Question 3 of 5
Can you name a specific circumstance, a real moment, that caused your last five customers to actually buy, in their words, not a persona or segment label?
No. We describe them by persona or segment, not a moment.
Honestly, we haven't asked or tracked this.
For one or two of the five, not most.
Yes, for most or all five.
Question 4 of 5
When Product or Sales asks Marketing for "requirements" or "positioning," where does that list actually come from?
The existing roadmap and feature list, basically every time.
There's no real process. It gets assembled ad hoc when asked.
A mix, whoever's writing it pulls from whatever's easiest to find that week.
Documented struggling moments. That's the actual source.
Question 5 of 5
Have you ever shipped something customers said they wanted in research, that then underperformed once it was real?
This is the Segway question, direct from the framework, not disguised.
Yes, repeatedly, and we haven't really changed how we do research since.
Yes, once or twice, and it changed how we do research now.
Not that we know of, but we don't track post-launch performance against research signals.
No. We test differently now, specifically to avoid this.
Your profile
What this is based on
Check the copy that shipped, not just the doc
This quiz is a self-report. The companion skill reads your actual website and sorts the language into supply-side and demand-side buckets, with quotes, not a score. Drop it into Claude with a URL.
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