Marketing leader for challengers and builders

I’m a VP of Marketing who operates like a business leader. I work best in fast-moving environments where clarity matters, tradeoffs are real, and strategy only counts if it turns into results. My focus is on building integrated brand and demand marketing systems that scale with the business and drive durable growth.

I specialize in finding the crux of a company’s value—the one idea that actually matters—and translating it into clear positioning, claims, and messaging that guide decisions across product, marketing, and sales. When this foundation is right, teams align faster, execution improves, and marketing becomes a lever for growth rather than a source of noise.

I’m a builder by nature. I’ve gone from zero to one multiple times: defining go-to-market strategy, building and leading high-performing teams, shaping annual plans, and creating repeatable systems that turn strategy into momentum—not just decks or campaigns.

As a strategist, I balance big-picture thinking with operational rigor. I partner closely with cross-functional teams to set direction, make tradeoffs explicit, and allocate effort where it will matter most. I take ownership of outcomes and the metrics that measure them, with an emphasis on long-term performance, not short-term theatrics.

Alongside my role, I advise marketers and founders on design positioning and go-to-market systems that improve focus, execution, and growth as the business scales.